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Some of the coolest things out there are also great for conservation. The coffee that's winning numerous cupping awards is also good for birds, people, and the land!
But some trendy things are not so cool. Don't be taken in. The latest popular fish in the restaurant might be older than your grandmother and heavily overfished -- all because its name was changed from the unpleasant sounding "Patagonian toothfish" to the more appetizing "Chilean Sea Bass" or from "slimehead" to "Orange roughy."
Start Here with a Free Brochure!
Begin simply by downloading our WILD CHOICES brochure (1.6 mb PDF). You'll find many easy things you can do today around the house and work that save you money and are good for everyone.
Save Trees & Fossil Fuels. Decrease Your Junk Mail.
Catalogs you love are fantastic. Unwanted ones - not so much. Producing and delivering unwanted catalogs and junk mail wastes millions of tons of paper annually. When you receive unwanted mail order catalogs at home or work, call the company's 800-toll-free phone number and ask to be removed from their distribution list.
For general national mailings, manage your mailings at the sites below:
Choosing Seafood Wisely
Learn how to be an informed consumer of seafood with Monterey Bay Aquarium Foundation's Seafood Watch program. A simple dining choice can help preserve ocean life and your own health.
Top 10 Ways to Be Blue
Take a look at ten simple ways you can be more water-friendly in celebration of the 50th Anniversary of Dr. Seuss's One Fish Two Fish Red Fish Blue Fish. (298k PDF)
Seafood Choices Alliance
The Seafood Choices Alliance seeks to bring ocean conservation to the table by providing the seafood sector - fishermen, chefs and other purveyors - with the information they need to make sound choices about seafood and provide the best options to their customers.
Fish and Your Health
Most states have recommendations about eating fish, especially for children and nursing mothers. Toxins including mercury, dioxins, and even DDT still remaining in the environment can build up in fish and then build up in our bodies. Find out about Florida's recommendations.
Drink the Best Tasting Coffee: Bird-Friendly Certified
Your morning mug of coffee offers a powerful choice for birds and people! As coffee plantations have switched from "shade-grown" to "sun coffee," they have cut down the forest and removed habitat for birds, many of which summer here in the United States.
Simply put, shade-grown coffee is coffee that comes from farms that provide good, forest-like habitat for birds. Because of the shaded, forest-likesetting created by these canopy trees, the rich tasting coffee produced this way is called "shade-grown."
The alternative way of growing coffee quickly entails cutting down the canopy trees and growing coffee plants under full sun. These "sun coffee" farms provide little or no bird habitat and pollute the environment because they require large amounts of chemical pesticides and fertilizers. The gold standard for shade-grown coffee is Smithsonian Migratory Bird Center certified as "bird-friendly." (Overview Video)
You can enjoy a cup of this bird-friendly certified coffee at Wynn's at the Zoo or purchase a bag of it at Wynn's Market in Naples to brew at home. So pour of cup of great tasting coffee and help restore our populations of migratory birds.
Conservation with Just One Click: Free Every Day
Bookmark these in your browser today!
Protect Habitat for Big Cats with Wildlife Conservation Society
Save Forest with The Nature Conservancy
Protect Oceans with Oceana
Help Feed People
Snacks and Shampoo and Orangutans and Tigers
Although the jungles of Asia are half a world away, our shopping choices have an impact as real as a poacher’s bullet or a game warden’s protection. And it all hinges on palm oil – the most widely produced edible vegetable oil in the world. You'll find it in cookies, chocolate, potato chips, and bread – as well as shampoo, lotion, laundry soap, and a multitude of other common products. Tragically, deforestation to produce that oil has recently spelled death for untold numbers of endangered animals.
Learn more about how you can help by using a simple app.
Create a Backyard Wildlife Habitat™
The Backyard Wildlife Habitat program was begun by National Wildlife Federation in 1973 and currently has tens of thousands of certified sites all over America.
Click here to learn more and see how you can create your own habitat!
Buy the best car for your needs and the environment.
Contact the government about an issue
Find and contact your Senators and Representatives